Studio Al Jumhour Branding

Client

Studio Al Jumhour

Year

2018

Role

Graphic Design

Deliverables

Logo
Branding / Guidelines
Stationery Assets

Studio Al Jumhour Branding

Branding and guidelines for Arabic sports podcast network, both in English and Arabic, along with all assets. Studio Al Jumhour is a podcast network that products high-quality, on demand sports content for the Arab world. Their brand is a celebration of their spirit. Studio Al Jumhour is edgy, raw and loud, and their visual identity is bold and striking.

Colours

Studio Al Jumhour is synonymous with yellow and black. The contrast between the two is powerful and eye catching, but also modern and bold.

SAJ Yellow

#FFED00

White

#FFFFFF

Black

#000000

Logo

The logo is in English and Arabic, and has various lockups. The icon is composed of three sound wave bars, with the ‘stop’, ‘record’ and ‘play’ buttons above each. The bars represent different people, or ‘the crowd’, where each is unique individual but part of the sports-loving community.