Client
Melati Jewelry
Year

2024

Role
  • Graphic Design
Deliverables
  • Branding / Guidelines

Melati Jewelry

Branding and guidelines for Melati. Melati is an intentional jewelry brand inspiring you to look up. Laced with intention, the dreamy and ethereal tone of the brand is reflected in their designs.

Colours

Melati’s primary colour palette connects the brand’s grounded nature with a sense of ethereal wonder, balancing earthy richness and celestial lightness.

Celestial Olive

#5F5F54

Soft Moonbeam

#F8F6F2

Logo

The primary logo contains all 3 elements – symbol, wordmark, and tagline. The secondary logo incorporates the symbol within the wordmark. The dynamic logo keeps the triangle as the core symbol, while the interior design changes.

Collections

As the brand grows, so does its collections of symbols. Each of these triangle symbols represents a specific Melati collection. These are then also incorporated into the dynamic logo.

Melati Collections